Tik Tok Marketing: Is it a safe bet?

TikTok apparently exploded out of nowhere to become one of the world’s most popular applications. To date it has recorded over 1.5 billion downloads and most users are under 24 years old.

This free tiktok likes trial consists of publishing videos of 15 to 60 seconds. Its algorithm has very good organic reach, allowing content to go viral in minutes

It also segments the audience very precisely.

Should I incorporate Tik Tok into my marketing strategy?
If our target audience is in this social network, it is of course convenient for us. Especially because the organic reach is very favourable for any campaign.

There are three main ways brands can market on TikTok.

✔ Create your own channel and upload relevant videos
✔ Working with influencers to disseminate content to a wider audience
✔ You can pay to advertise on TikTok
Although about this last one: it’s too early for TikTok’s advertising. There is not yet a market like the one for YouTube. However, TikTok may become more popular with time.

What will I find in TikTok: Hashtag Challenges
Challenges are an essential feature of the Tik Tok community. Users love to take on a challenge and upload videos accordingly. These challenges are usually given a tag #, so they are memorable and easy to find.

Brands can also encourage hashtag challenges in TikTok.

User generated content
This is a type of marketing in which brands can build on their own Tik Tok channel or, alternatively, work with influencers to encourage their followers to create user-generated content (UGC) that supports the brand in some way.

Influence Marketing: The Future of Tik Tok
All influencing marketing techniques work in Tik Tok. So if our product is adapted to any influencer’s audience, we can coordinate a campaign with them.

As always, the key to successful influencer marketing is to set appropriate goals, targeting a specific part of the purchase funnel. Young TikTok voice talents must be authentic with their followers for the campaign to be successful.

Low budget but high impact videos
Tik Tok users have little interest in working with professional cameras, flash and other production equipment. To apply influencer marketing, we must trust them and let them develop the recording in their own way. Tik tokers are more interested in originality and fun, than quality.

Advertising on Tik Tok
TikTok has experimented with advertising over the last year, but has not yet established any formal profit-sharing system. However, they are approaching the point where more people will be able to advertise on the platform.

Possible types of advertisements include:

✔ Branding
✔ Built-in native video
✔ Hashtag challenge
✔ Snapchat style 2D lens filters for photos.
In short…

Tik Tok is a powerful, organic, accurately segmented and constantly growing platform that will definitely drive any marketing strategy, whose target audience is teenagers and pre-teens.

However, it should be clarified that the recent take-off of the application attracted new audiences of other ages and platforms (youtubers, TV stars, artists and the like). Therefore, we must be very attentive to the evolution of this social network.

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