L&P Media Works With Local Companies to Optimize Websites

2/2/2010 12:00:00 AM

                                                                                                            Contact: John Daniels

                                                                                                            518-880-0320

Troy, N.Y. ----- Optimizing your website to produce more brand identity and revenue in today’s market is becoming crucial for businesses of all sizes. Websites today are one of the primary marketing tools of any company, and as such they need to keep pace with technology changes that are occurring rapidly.

“We are finding that a lot of commercial businesses today are still using an old and outdated version of web technology that does not take advantage of the new tools that can help increase their website traffic and company revenue,” said L&P Media President John Daniels. “A simple redesign of their site can often enable them to optimize some of the technology that web 2.0 has made available in the marketplace to increase web traffic and make their site more inter-active and user-friendly.”

L&P Media recently worked with Stein Fibers, www.steinfibers.com, a national leader in the fibers industry, First-Fuel a local fuel distributor, www.first-fuel.com, and Stable Properties, www.stableproperties.net, a tourist property on Lake Champlain to customize their websites. While each company’s site had its own special needs and functionality, the common thread was to increase brand identity and increase revenue. To do that, each client realized that not only did L&P offer expertise in designing and programming websites, they had the necessary experience in marketing to optimize the site from a marketing perspective.

“Being able to offer clients our award winning browser-based solutions along with our customized content management systems, and search engine optimization programs is a great position to be in,” added Daniels, “but they truly do appreciate the fact that we can come at the project from a marketing perspective and not just as a web developer.”